Funny subject lines for dating emails
It gets them excited about what they’re going to learn, or become, after they look through it — and it uses language that compels them to click through.Just because 72% of people say they prefer to be contacted by companies via email over any other channel doesn’t mean that they’re going to open every message you send them.If it seems like it’s been used a lot, that’s because it has, and for a reason: it works. If you’re telling us you wouldn’t open it to find out where to find the cheapest airfare to fly to the places you’ve always wanted to visit, we don’t believe you.There’s something else about that first Salesforce email that makes it almost irresistible to open.
Scarcity in marketing capitalizes on our fear of missing out on something — a fun event, a valuable resource, and in most cases, a good deal.It went against everything the senders knew about email marketing best practices.So you can imagine their shock when it outperformed the reigning subject line by a long shot.We expect to get small bits of information, or “secrets” that will have a significant positive impact on our lives immediately.One subject line from the IMPACT Blog even goes so far as to mention laziness right in it!
We don’t want to accrue wealth over time by correctly saving and investing. So instead we do things like spend our life savings on lottery tickets in the hopes of winning big.